Writing in one window and pasting into WordPress in another is slow. With an MCP connection, you can create WordPress posts with Claude directly: describe the article, review the draft, and save it to your site without the copy-and-paste routine.
This guide walks through a practical workflow, from brief to saved draft, including formatting, categories, tags, and a review checklist. It assumes you already have, or plan to set up, a WordPress MCP connection.
As always, the exact tools available depend on your WordPress MCP plugin or server, and connection support depends on your Claude app and plan.
What You Need
- A WordPress site with a working MCP server or plugin
- Claude connected to that server
- A dedicated WordPress user with permission to create drafts
- A clear idea of your topic, audience, and tone
If you have not connected Claude yet, start with our guide to connecting Claude to WordPress.
Step 1: Write a Good Brief
The quality of your post depends on your brief. Give Claude the details it cannot guess:
- The topic and the main question the post should answer
- Your target reader and their experience level
- The tone you want, such as friendly or technical
- A target length
- The keyword you want to focus on
- Any points, examples, or links that must appear
Step 2: Ask for an Outline First
Do not jump straight to the full article. Ask for an outline and adjust it.
“Create an outline for a beginner-friendly post titled ‘How to Speed Up a WordPress Site’. Use H2 and H3 headings and include a FAQ section. Show it to me before writing anything.”
Fixing an outline takes seconds. Fixing a finished article takes much longer.
Step 3: Generate the Draft
Once the outline looks right, ask Claude to write the article and save it as a draft.
“Write the full post from the approved outline, about 1,500 words, in short paragraphs. Save it to WordPress as a draft. Do not publish.”
The words “as a draft” and “do not publish” matter. State them every time.
Step 4: Set Categories, Tags, and the Excerpt
If your MCP tools support taxonomy and excerpts, ask Claude to handle them:
“List my existing categories and tags. Suggest one category and five tags for this draft, using existing terms where they fit. Wait for my approval.”
Using existing terms keeps your taxonomy tidy. Ask for a short excerpt too, ideally around 150 to 160 characters if you use it as a meta description.
Step 5: Think About Formatting
How content is stored matters. WordPress can store posts as classic HTML or as block markup. Tell Claude which you want, and check one draft carefully before you scale up.
- Headings should use a proper hierarchy: H2 for sections, H3 for subsections
- Lists and tables should render cleanly in your theme
- Code snippets should sit inside code blocks
- Whether featured images can be set depends on the media tools your server exposes
Step 6: Review Before You Publish
AI-written content needs human review. Open the draft in WordPress and check:
- Facts and claims. Verify anything specific, such as numbers, dates, and product features.
- Accuracy of instructions. Test any steps you are recommending.
- Tone and voice. Does it sound like your brand?
- Links. Do they work, and are they relevant?
- SEO basics. Title length, headings, keyword use, and excerpt.
- Formatting. Preview on desktop and mobile.
Example Prompts for Creating Posts
- “Create a draft titled ‘What Is a CDN?’ for non-technical readers. Do not publish.”
- “Turn these bullet points into a 1,200-word draft post. Keep my wording where possible.”
- “Write three title options under 60 characters for my latest draft.”
- “Add an FAQ section with five questions to my latest draft.”
- “Suggest three internal links from my published posts and explain where each fits.”
- “Shorten the introduction of my latest draft to under 100 words.”
Scheduling and Publishing
Publishing and scheduling depend on the tools your server exposes and the permissions of the connected user. Many people keep this step manual: review in WordPress, then click Publish or Schedule themselves. That gives you a final safety check before anything goes public.
Common Mistakes to Avoid
- Publishing without reading the draft
- Giving vague briefs and expecting a distinctive article
- Skipping fact-checks on technical claims
- Letting every post sound the same
- Giving the connected user more permissions than needed
Troubleshooting
The Draft Was Not Saved
Check that a create or draft tool is enabled and that the connected user is allowed to create posts. Then look at the Drafts screen in WordPress and any error message Claude returned.
Formatting Looks Wrong
Ask Claude to use plain HTML with standard heading tags, or check how your server stores content. Preview the draft and adjust your prompt.
Categories or Tags Are Missing
Your server may not expose taxonomy tools. Check its documentation, or assign them manually.
The Connection Drops
Re-authorize the connection and confirm your endpoint and credentials are still valid.
Frequently Asked Questions
Can Claude create WordPress posts directly?
Yes, if it is connected to an MCP server that exposes a create-post or draft tool and the connected user has permission.
Should I let Claude publish automatically?
Most people should not, at least at first. Drafts plus human review is the safer workflow.
Will AI-written posts rank well?
Nobody can guarantee rankings. Helpful, accurate, original content that you have reviewed is the goal.
Can Claude set the featured image?
Only if your MCP server exposes media tools. Otherwise, add the image in WordPress.
Do I need coding skills?
Not to write prompts. Setting up a server and authentication can be technical, depending on the plugin.
Conclusion
Learning to create WordPress posts with Claude comes down to a repeatable routine: a clear brief, an approved outline, a saved draft, and a careful human review. Keep publishing in your hands and refine your prompts over time.
Want more? Read how MCP Manager bridges WordPress and AI assistants or explore our free MCP server for WordPress.
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